Why Your Prospecting Emails Go to Junk Folders — And How to Avoid It
Nothing screams “so close, yet so far” like getting your email delivered — right to a lead’s spam folder. Why do prospecting emails go to junk, you ask? There are…
How Do Hard Bounces and Soft Bounces Affect Your Prospecting Emails?
If you use any kind of email automation, it’s good practice to monitor your hard bounces and soft bounces. These occur when the emails you attempt to send don’t go…
Yes, Email Marketing Still Works (Science Says So)
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make them. That said, there’s a lot of evidence (and our experience)…
3 segments you absolutely need for lead nurturing
Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…
Email works when you don’t look fake
If you thought it was bad enough trying to get a prospect on the phone before, you can rest assured that the recent increase in robocalls will do nothing to…
Recognize the symptoms of unhealthy prospecting
Email prospecting can be your most effective means of engaging in B2B conversations, but even it exhibits symptoms to alert you when your process is getting a little unhealthy. Your…
How to use email marketing effectively for prospecting
by Will Rotondi There is a right and wrong way to use email marketing for prospecting. Sometimes it can be difficult to decipher what’s real when it comes to digital…
SPAM Two Ways
Introduced in 1937 by Hormel Foods, more Spam® is consumed per person in Hawaii than in any other state in the United States. Almost seven million cans of Spam are…