Why Your Prospecting Emails Go to Junk Folders — And How to Avoid It
Nothing screams “so close, yet so far” like getting your email delivered — right to a lead’s spam folder. Why do prospecting emails go to junk, you ask? There are…
Want Leads to Respond? Write Shorter Emails.
If you want to improve the chances of leads responding to your outreach, try writing shorter emails. The rationale for it is pretty straightforward: people are busy, get a lot…
Why no one’s finishing (or responding) to your emails
by Will Rotondi While it’s true that we’re more attached to our mobile devices than ever before, we’re also making our digital lives much too frantic. We have a tendency…
How much content do I need to produce for a marketing automation tool?
by Erika Cannon Erika.cannon@rallyprospecting.com Not nearly as much as you think. If your goal is to have a conversation with your prospects, then why do you think you have to…
Lead generation strategy that actually works
by Erika Cannon Erika.cannon@rallyprospecting.com Lead generation is not magic, nor is it sexy. It’s just plain work. And it often feels like the most unproductive work, especially if you’re a…