“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
3 segments you absolutely need for lead nurturing
Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…
Why you should never be comfortable in lead gen
Getting too comfortable in your lead generation often puts you at risk for losing business, because you assume you’ll always have a) your clients, b) your staff, and c) your…
The real key (fob) to prospecting
Technology is meant to improve our experiences, and some pieces can do it so well that we actually forget that they’re there. A perfect example is the remote key fob.…
How to close your leads
by Will Rotondi Call it an argument of semantics if you want, but you can’t close your leads. In order for deals to close, you have to get someone to…
If you want to predict more deals, start by educating your prospects
by Will Rotondi You may laugh when you come across the occasional fortune teller shop on the side of the road, but they’re there for a reason: as a society,…
Before you call, send a calendar invite
by Will Rotondi Your time is very important. More than likely, if you’re reading this, it’s one item in a long list of things that you’ll have to accomplish at…
B2B prospecting strategy? Ain’t nobody got time for that
by Will Rotondi will.rotondi@rallyprospecting.com As a culture, we hate waiting. Theme parks, the airport, the DMV, the grocery store check-out line. You name it, somebody’s queued for it. Why does…