Yes, Email Marketing Still Works (Science Says So)
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make them. That said, there’s a lot of evidence (and our experience)…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
Your CRM isn’t the problem. It’s your data.
If your sales team has praised your CRM one moment and cursed it the next, chances are it’s because of data, says Sales Hacker. In other words, your reps may…
Too Many Cooks in Your Marketing Kitchen?
The old phrase “too many cooks spoil the broth” is particularly relevant when it comes to drafting effective marketing content. The more people you have developing that material, the more…
Email works when you don’t look fake
If you thought it was bad enough trying to get a prospect on the phone before, you can rest assured that the recent increase in robocalls will do nothing to…
Data isn’t perfect. Neither is your prospecting.
By Will Rotondi For those who have tried email prospecting and walked away disappointed, it was often because they treated it like they would sales: in other words, like a…
Hard selling through email? Not worth your time
by Will Rotondi Sales guys will try to give you the whole East Coast and tell you how it’ll fit your budget. Marketing guys just want you to hear them…
Who qualifies a lead?
A lead qualification survey conducted this spring by MarketingSherpa clearly articulates the disconnect between sales and marketing: that each defines “qualified lead” completely differently. For example, 80% of respondents indicated…
Practice what you preach
During a networking group discussion about best business practices, a panelist mentioned listening to your prospect first as a technique that will help you make an on-target pitch for their…
Lessons from the (failed) motorcycle sale
A couple of years ago I thought it was a great idea to buy a motorcycle. It was, at the time, a fun thing to have. After a few life…