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Read more about the article 3 segments you absolutely need for lead nurturing

3 segments you absolutely need for lead nurturing

  • Post author:will.rotondi@marketingarmor.com
  • Post published:April 6, 2021
  • Post category:Sales
  • Post comments:0 Comments

Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…

Continue Reading3 segments you absolutely need for lead nurturing
Read more about the article Don’t raise the ante when prospects are silent

Don’t raise the ante when prospects are silent

  • Post author:wrotondi
  • Post published:January 25, 2018
  • Post category:Sales
  • Post comments:0 Comments

There’s an interesting misconception in the world of lead generation: the idea that when you don’t initially hear something back from your prospects, you’re “losing.” The best comparison I can…

Continue ReadingDon’t raise the ante when prospects are silent

Your prospects appreciate when you aren’t tailgating

  • Post author:wrotondi
  • Post published:February 7, 2017
  • Post category:Sales
  • Post comments:0 Comments

by Will Rotondi It’s easy to get carried away when you prospect. When someone mentions even a remote interest in having a conversation with you about your services, you may…

Continue ReadingYour prospects appreciate when you aren’t tailgating

Poor writing wastes everyone’s time

  • Post author:wrotondi
  • Post published:October 18, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Erika Cannon Erika.cannon@rallyprospecting.com We all get too many emails, admits the company that sends emails on behalf of its clients. That admission helps us recognize the battles our clients…

Continue ReadingPoor writing wastes everyone’s time

Prospect responds after 2 years

  • Post author:wrotondi
  • Post published:May 13, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Will Rotondi will.rotondi@rallyprospecting.com Some sales reps I’ve spoken with are quick to ignore prospects who aren’t immediately interested in a conversation. If they don’t write back around 2-3 emails,…

Continue ReadingProspect responds after 2 years

Do business development activities always develop new business?

  • Post author:wrotondi
  • Post published:April 21, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Erika Cannon Erika.cannon@rallyprospecting.com It’s a legitimate concern: an investment in business development activities should generate new business, right? Absolutely. Positively. Maybe? Sometimes… Except when they don’t. Or do they?…

Continue ReadingDo business development activities always develop new business?

What should you really expect from a lead generation company?

  • Post author:wrotondi
  • Post published:April 19, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Erika Cannon Erika.cannon@rallyprospecting.com Many of our prospects want a guarantee that Prospecto will find, develop and nurture new customers for them. After all, there are lead gen companies that…

Continue ReadingWhat should you really expect from a lead generation company?

Electronic engagement is email marketing’s signpost

  • Post author:wrotondi
  • Post published:April 18, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Will Rotondi will.rotondi@rallyprospecting.com For a task as simple as sending emails to your prospects, there are a few important questions to ask yourself: Am I targeting the right people?…

Continue ReadingElectronic engagement is email marketing’s signpost

Lead generation strategy that actually works

  • Post author:wrotondi
  • Post published:April 13, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Erika Cannon Erika.cannon@rallyprospecting.com Lead generation is not magic, nor is it sexy. It’s just plain work. And it often feels like the most unproductive work, especially if you’re a…

Continue ReadingLead generation strategy that actually works

Lead generation: staffing up to nurture cold leads to warm prospects

  • Post author:wrotondi
  • Post published:March 31, 2016
  • Post category:Sales
  • Post comments:0 Comments

by Erika Cannon Erika.cannon@rallyprospecting.com New leads are cold: they don’t know you, don’t know what you do, and they certainly don’t know that they need you. Yet. So how do…

Continue ReadingLead generation: staffing up to nurture cold leads to warm prospects
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