Sell less, more sales
“You have to ask for the order.” For some sales people, that is, ironically, the most difficult part. You can talk about it, you can negotiate it, you can overcome…
Now what do I say?
Now that you are building an in-target database with emails, what are you going to say to it? The new model of marketing and communications encourages content, not sales pitches.…
P2P
Who can I trust with my money to make me more money? That’s the question our friend Walker McKay of Sandler Training asks. It’s a good question. Companies are made…
Being Human
As we reach out to more and more people to sell more and more stuff, can we still engage in a “relationship” with each one of those people? Because, at…
Unsubscribe already!
Part of my daily post office box routine is stopping by the trashcan before I leave the building to throw away the unwanted and unsolicited mail we receive: credit card…
Are you the authority?
Let me rephrase that: You ARE the authority in your field, or else you wouldn’t be in it, right? You know how your product will make life better, or how…
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