Too Many Cooks in Your Marketing Kitchen?
The old phrase “too many cooks spoil the broth” is particularly relevant when it comes to drafting effective marketing content. The more people you have developing that material, the more…
Are Your Emails Getting Noticed?
Thanks to the prevalence of smartphones, most of us are guilty of looking at our emails throughout the day, regardless of where we are. But, in spite of the fact…
Leads don’t care about what you’re selling
Leads aren’t concerned about why you’re “the best,” who you work for, or what you offer. What they do care about is what you’re able to do for them. Despite…
How to reach leads that haven’t opted-in
One important distinction between lead generation and prospecting: opt-in requests. For the former, recipients of your emails typically haven’t agreed to receive any kind of content from you. They’re starting…
What do B2B marketers want most from their digital toolset?
B2B marketers want fast answers and accurate reporting.That’s the verdict according to MarketingProfs, and it’s not difficult to understand why. In order to leverage these tools effectively, you need to…
Why sales reps avoid making calls
There are several reasons why sales reps avoid making calls. You might think most sales reps wouldn’t hesitate to talk with people they don’t know but that’s often not the…
Why is content marketing so important for sales?
It would be nice if products and services simply sold themselves. But the reality for most prospectors isn’t order-taking, it’s creating effective outbound marketing—and that relies heavily on the accuracy…
Tired of hearing no in sales prospecting
Are you tired of hearing no? Unfortunately, it’s the name of the prospecting game. Much like baseball, you “fail” more often than you succeed. Some salespeople are used to it.…
Sales tips for small business owners
What is the single most difficult aspect you’ve experienced when trying to sell as a small business owner? Chances are, the greatest challenge to selling has been your own mindset. …
How to use referrals to grow your business
Learning how to use referrals to grow your business can be one of the most lucrative ways to increase sales. Say that you find the “perfect lead” for a conversation…