How Not To Chap Off Prospects Who Clearly Didn’t Want Your Email
Not everyone is happy to receive email, even when they know it’s the marketing world we live in. And you know what? That’s okay. Think of it like you’re about…
If Third-Party Cookies Leave, Email Marketing Will Fill the Gap
Word has it that Google Chrome is saying “no more” to third-party cookies, with plans to phase them out in two years’ time. For many, says CMSWire, this may be…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
Your CRM isn’t the problem. It’s your data.
If your sales team has praised your CRM one moment and cursed it the next, chances are it’s because of data, says Sales Hacker. In other words, your reps may…
3D illsutration of buying funnel over black background. Inbound marketing Concept. Conversion of leads into sales
The real skinny on an effective sales cadence
Your sales cadence is the blueprint to every planned interaction with your leads. If nothing else, it gives you consistency in your follow-up process to determine if they’re a business…
Too Many Cooks in Your Marketing Kitchen?
The old phrase “too many cooks spoil the broth” is particularly relevant when it comes to drafting effective marketing content. The more people you have developing that material, the more…
Are Your Emails Getting Noticed?
Thanks to the prevalence of smartphones, most of us are guilty of looking at our emails throughout the day, regardless of where we are. But, in spite of the fact…
Leads don’t care about what you’re selling
Leads aren’t concerned about why you’re “the best,” who you work for, or what you offer. What they do care about is what you’re able to do for them. Despite…
How to reach leads that haven’t opted-in
One important distinction between lead generation and prospecting: opt-in requests. For the former, recipients of your emails typically haven’t agreed to receive any kind of content from you. They’re starting…
What do B2B marketers want most from their digital toolset?
B2B marketers want fast answers and accurate reporting.That’s the verdict according to MarketingProfs, and it’s not difficult to understand why. In order to leverage these tools effectively, you need to…