Are Third-Party Cookies Going Away — For Real This Time?
You’ve probably heard plenty of times how third-party cookies are going away from Google’s Chrome browser. It’s true that this may still happen — eventually. Google has ended up delaying…
Lead Nurturing Depends on These 2 Factors To Be Successful
Lead nurturing is the process of warming people up to the idea of new business with you. It’s often accomplished using email marketing, because email is one of the easiest…
What Email Sign-Offs Work Best in Prospecting?
Email sign-offs aren’t just the last part of your prospecting email, they’re probably the part you give the least amount of consideration. While there are a lot of different ways…
What Are the Differences Between Inbound and Outbound Marketing?
Inbound and outbound marketing are both powerful services for successful lead generation, but they accomplish this success in different ways. Is one more important than the other? Not necessarily. Think…
What Are the 3 Email Secret Workarounds for Better Prospecting?
If you’ve repeatedly tried to contact new leads and no one’s writing you back, you may believe that email prospecting is a waste of time. The good news? You probably…
How Do Hard Bounces and Soft Bounces Affect Your Prospecting Emails?
If you use any kind of email automation, it’s good practice to monitor your hard bounces and soft bounces. These occur when the emails you attempt to send don’t go…
What Is Prospecting Automation, and Why Do You Need It?
If you’re like most digital marketers, you’ve heard plenty about marketing automation. But what about prospecting automation? The difference is how each functions. Marketing automation is primarily used to send…
How to Protect Your Brand When You Email Cold Leads
Do you know the risks involved when you email cold leads? If they come from a purchased list, it’s possible their information is outdated. You’re also reaching out to contacts…
How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
What’s Your Business’s Unique Value Proposition?
If you want to improve your email prospecting’s response rate, you need to offer your leads a unique value proposition. While it’s true that initially asking them high-level questions is…
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