Why Personalized Email Is Important to Your Prospecting
If you’re familiar with marketing automation, you’ve probably been told that it’s more effective when you personalize your emails. At first, this may seem like a contradiction. Can a mass…
How Do Hard Bounces and Soft Bounces Affect Your Prospecting Emails?
If you use any kind of email automation, it’s good practice to monitor your hard bounces and soft bounces. These occur when the emails you attempt to send don’t go…
How a Fractional CMO Benefits Your Prospecting
More likely than not, you know what a Chief Marketing Officer (CMO) is – but have you ever heard of a Fractional CMO? They perform functions similar to your standard…
Prospecting Content Depends on These 2 Audiences
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content for those leads — i.e.,…
Yes, Email Marketing Still Works (Science Says So)
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make them. That said, there’s a lot of evidence (and our experience)…
The Critical Role Your Website Plays in Prospecting
When it comes to prospecting for new business, most companies focus on finding verified contacts, setting up automated email campaigns, and checking lead scores to see who’s opening and clicking…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
Does it matter whose name is on your marketing emails?
Does the sender on your email outreach really make a difference? You might be surprised. Name recognition can be important for both sides of your sales funnel, whether it’s the…
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BDRs are (still) Sales’ best option for prospecting
Prospecting is notoriously branded as the hardest part of selling. It’s labor-intensive for actively qualifying leads rather than closing them, and often elicits some variation of the response, “No, thank…
Are You Qualifying Leads, or Just Making Busy Work?
Think of the people you’ve met who make far more work for themselves than their actual roles require. In sales, this often happens with lead generation. “When sales reps don’t…
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