Prospecting Content Depends on These 2 Audiences
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content for those leads — i.e.,…
Your best prospecting strategy should always include email
Regardless of the social media outlets you employ, email is still an integral part of any prospecting strategy. And before you say that email marketing is dead — we’ve heard…
Stressed man working on computer sends wrong email. Negative human emotion face expression.
Sent the wrong email? Don’t worry, so has HBO.
If there’s one takeaway from the accidental test email reportedly sent by an HBO intern earlier this month, it’s that mistakes happen with automation. Your own digital marketing is no…