What’s Your Business’s Unique Value Proposition?
If you want to improve your email prospecting’s response rate, you need to offer your leads a unique value proposition. While it’s true that initially asking them high-level questions is…
“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
Yes, ask your leads questions. But maybe not these.
Generally speaking, people love to answer questions because a) they want to be liked, and b) they want to share who they are with others. The same is absolutely true…
Too Many Cooks in Your Marketing Kitchen?
The old phrase “too many cooks spoil the broth” is particularly relevant when it comes to drafting effective marketing content. The more people you have developing that material, the more…
How to generate more sales conversations
By listening to your leads instead of talking at them, you’ll likely generate more sales conversations.Salespeople often think that value is shown through promoting their services, asking a lot of leading questions, and generally tooting their own…
Why you should be reading your emails out loud
Reading aloud might seem silly, but it actually helps you craft stronger messages. Where your eye might catch mistakes in spelling, your ears will pick up on poor grammar or…
4 ways to panic when your prospect wants to talk
by Jennilyn Howell jennilyn.howell@rallyprospecting.com If most of your business comes through referrals, you’re accustomed to having a prepackaged conversation-starter. You know what this specific lead is looking for, so it’s…