Relationship Marketing Should Start With Your First Email
It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send y-number of campaigns that will…
What Is Prospecting Automation, and Why Do You Need It?
If you’re like most digital marketers, you’ve heard plenty about marketing automation. But what about prospecting automation? The difference is how each functions. Marketing automation is primarily used to send…