Electronic engagement is email marketing’s signpost
by Will Rotondi will.rotondi@rallyprospecting.com For a task as simple as sending emails to your prospects, there are a few important questions to ask yourself: Am I targeting the right people?…
Lead generation: staffing up to nurture cold leads to warm prospects
by Erika Cannon Erika.cannon@rallyprospecting.com New leads are cold: they don’t know you, don’t know what you do, and they certainly don’t know that they need you. Yet. So how do…
How much should lead generation cost?
by Erika Cannon erika.cannon@rallyprospecting.com Lead generation is a valuable service to any sales team. It helps them focus on hotter deals while allowing a third party to develop colder prospects.…