Do purchased B2B lead lists work?
You’ve probably heard that email is your best tool for connecting with new leads and honing your business development, but do purchased lead lists work? That depends on whether the addresses…
How to improve your email prospecting efforts
Sometimes the biggest hurdle to new business is actually keeping track of your emails. So how do you improve your email prospecting efforts? While there are apps you might try…
How to make your cold emails work
Cold emails can work for prospecting. The trick is making them look real. When using email automation for prospecting, you’re mass-blasting hundreds of people with a message that looks like…
How to Stay Active with Email Prospecting
Getting too comfortable in your prospecting often puts you at risk for losing business, because you assume you’ll always have a) your clients, b) your staff, and c) your funds.…
Why it’s getting easier to put off new business development, and how to fight the urge
One of the thoughts that went through a lot of people’s minds at the beginning of quarantine was, I can finally get around to that big to-do list. This wasn’t…
Talk to your prospects. Yes, on the phone.
You’d be surprised how many people don’t like to talk on the phone, especially those trying to look for new business. It would be nice if new customers magically submitted…
Inbox management is getting in your way
Sometimes the biggest hurdle to new business is actually keeping track of your emails. You’ve already got your routine messages to sift through: in-house correspondence, calendar reminders, maybe even a…
Tired of prospecting? Then automate it.
Don’t underestimate the power of a nap. It helps recharge your energy, improve your mood, and reduce stress—not to mention make you a better problem-solver. You can’t go full steam…
Don’t raise the ante when prospects are silent
There’s an interesting misconception in the world of lead generation: the idea that when you don’t initially hear something back from your prospects, you’re “losing.” The best comparison I can…
Recognize the symptoms of unhealthy prospecting
Email prospecting can be your most effective means of engaging in B2B conversations, but even it exhibits symptoms to alert you when your process is getting a little unhealthy. Your…