Rally Prospecting is now Prospecto | Read about it here
by Erika Cannon erika.cannon@rallyprospecting.com Wikipedia defines generation as “the act of producing offspring.” Lead generation, then, is the act of producing more offspring - potential customers - for your company.…
by Erika Cannon erika.cannon@rallyprospecting.com Lead generation is a valuable service to any sales team. It helps them focus on hotter deals while allowing a third party to develop colder prospects.…
The Internet has provided both prospect and prospector with advantages in the sales process: as the prospector, you can now dutifully research your prospects and target with pinpoint accuracy those…
I enjoy a mango. But as I am not an inhabitant of South Florida - where they literally grow on trees – I do not always know when they are…
Traditionally, the qualifying phone call has been the most effective way to determine whether someone is ready to buy. But modern electronic advices such as Google analytics and marketing automation…
I’ve attended a couple webinars recently from the big players in the marketing automation space. Their experts talk about timing, methodology and content. An odd pattern emerged: it’s ok to…
I was having (what I thought was) a very calm conversation with my 12-year-old recently in which I was providing her direction on a project with which she was struggling.…
Businesses aren’t like Kevin Costner’s baseball field. You can’t just build it and wait for customers to come. You can have a nice building, a flashy website, a solid sales…
Prospecting is like taking a shower; you have to do it everyday in order to prevent spoilage, if you know what I mean. Many sales teams forget about prospecting during…
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