How to Create Personalized Emails for Your Prospecting
You’ve probably heard this advice before: personalized emails are one of the best ways to generate more leads. But how do you know if yours are personal enough? And how…
Too Many Cooks in Your Marketing Kitchen?
The old phrase “too many cooks spoil the broth” is particularly relevant when it comes to drafting effective marketing content. The more people you have developing that material, the more…
Email works when you don’t look fake
If you thought it was bad enough trying to get a prospect on the phone before, you can rest assured that the recent increase in robocalls will do nothing to…
Hard selling through email? Not worth your time
by Will Rotondi Sales guys will try to give you the whole East Coast and tell you how it’ll fit your budget. Marketing guys just want you to hear them…
Who qualifies a lead?
A lead qualification survey conducted this spring by MarketingSherpa clearly articulates the disconnect between sales and marketing: that each defines “qualified lead” completely differently. For example, 80% of respondents indicated…