Lead gen isn’t about being top dog
New business won’t last long if it’s one-sided. Both companies must benefit from any partnership for it to be worthwhile. Don’t focus on being top dog—focus on establishing an effective…
4 ways to panic when your prospect wants to talk
by Jennilyn Howell jennilyn.howell@rallyprospecting.com If most of your business comes through referrals, you’re accustomed to having a prepackaged conversation-starter. You know what this specific lead is looking for, so it’s…