How to Create Personalized Emails for Your Prospecting
You’ve probably heard this advice before: personalized emails are one of the best ways to generate more leads. But how do you know if yours are personal enough? And how…
Prospecting Content Depends on These 2 Audiences
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content for those leads — i.e.,…
What’s Your Business’s Unique Value Proposition?
If you want to improve your email prospecting’s response rate, you need to offer your leads a unique value proposition. While it’s true that initially asking them high-level questions is…
How To Write a Good Prospecting Email
If you’re having trouble crafting a prospecting email, it’s probably because you’re overthinking it. We get it — you want to grab everyone’s attention immediately, secure that spot at the…
The Critical Role Your Website Plays in Prospecting
When it comes to prospecting for new business, most companies focus on finding verified contacts, setting up automated email campaigns, and checking lead scores to see who’s opening and clicking…
Your best prospecting strategy should always include email
Regardless of the social media outlets you employ, email is still an integral part of any prospecting strategy. And before you say that email marketing is dead — we’ve heard…
Stressed man working on computer sends wrong email. Negative human emotion face expression.
Sent the wrong email? Don’t worry, so has HBO.
If there’s one takeaway from the accidental test email reportedly sent by an HBO intern earlier this month, it’s that mistakes happen with automation. Your own digital marketing is no…
Does it matter whose name is on your marketing emails?
Does the sender on your email outreach really make a difference? You might be surprised. Name recognition can be important for both sides of your sales funnel, whether it’s the…
Your CRM isn’t the problem. It’s your data.
If your sales team has praised your CRM one moment and cursed it the next, chances are it’s because of data, says Sales Hacker. In other words, your reps may…
Yes, ask your leads questions. But maybe not these.
Generally speaking, people love to answer questions because a) they want to be liked, and b) they want to share who they are with others. The same is absolutely true…