Lead Nurturing Depends on These 2 Factors To Be Successful
Lead nurturing is the process of warming people up to the idea of new business with you. It’s often accomplished using email marketing, because email is one of the easiest…
Yes, Email Marketing Still Works (Science Says So)
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make them. That said, there’s a lot of evidence (and our experience)…
Stressed man working on computer sends wrong email. Negative human emotion face expression.
Sent the wrong email? Don’t worry, so has HBO.
If there’s one takeaway from the accidental test email reportedly sent by an HBO intern earlier this month, it’s that mistakes happen with automation. Your own digital marketing is no…
3 segments you absolutely need for lead nurturing
Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…
How not to follow up on a web lead: 3 teachable moments from my Salesforce sales call
by Erika Cannon Erika.cannon@rallyprospecting.com I recently downloaded a study from Pardot about lead nurturing. This is of interest to me, because that’s what we do, so I’m interested in how…