A word about Hubspot
by Erika Cannon Erika.cannon@rallyprospecting.com I won’t pretend that we’re the only company providing lead generation through marketing automation, nor will I pretend that we are the best in the space.…
Lead Generation: how to produce new customers
by Erika Cannon erika.cannon@rallyprospecting.com Wikipedia defines generation as “the act of producing offspring.” Lead generation, then, is the act of producing more offspring - potential customers - for your company.…
How much new revenue does your lead generation actually generate?
by Erika Cannon erika.cannon@rallyprospecting.com To determine how much you are spending on lead generation, get these numbers from your sales team: How many people at which companies in your territory…
How much should lead generation cost?
by Erika Cannon erika.cannon@rallyprospecting.com Lead generation is a valuable service to any sales team. It helps them focus on hotter deals while allowing a third party to develop colder prospects.…
3 reasons you should be email marketing
What? You don’t have an email marketing campaign yet? Here are 3 reasons you should. It’s direct. Email is delivered to a mailbox, but not the old fashioned kind. It’s…
Who qualifies a lead?
A lead qualification survey conducted this spring by MarketingSherpa clearly articulates the disconnect between sales and marketing: that each defines “qualified lead” completely differently. For example, 80% of respondents indicated…
Is the right person asking?
As a kid, you knew which parent would answer to your liking, depending on the question. For more ice cream, you asked your mom. For an ATV, you asked your…
Are you the authority?
Let me rephrase that: You ARE the authority in your field, or else you wouldn’t be in it, right? You know how your product will make life better, or how…
5 Keys to Email Marketing
The most effective and economic way to market your business this year is email marketing. Sounds easy enough, right? You email everyone you know. You email your clients. You email…