Don’t raise the ante when prospects are silent
There’s an interesting misconception in the world of lead generation: the idea that when you don’t initially hear something back from your prospects, you’re “losing.” The best comparison I can…
Yes, you can get social anxiety in lead gen
by Will Rotondi You send out dozens and dozens of emails, but all you seem to get are crickets. Or, if some people do respond, it’s usually “no, thanks,” or,…
Lead generation has modernized, just like a Tudor mansion
by Erika Cannon Erika.cannon@rallyprospecting.com It took 32 years to build Burghley House, a Tudor mansion in Stamford, England. Granted, they started building in 1555, and construction methods were more rustic…
What does it take to generate a lead?
by Erika Cannon Erika.cannon@rallyprospecting.com A Lead is the culmination of a work process that encompasses accurate database development, effective communication methodology and persistent effort. In other words: WORK. And that’s…
What’s your lead generation strategy?
by Erika Cannon Erika.cannon@rallyprospecting.com Lead generation is a repeatable process that, when followed in a systematic manner, will lead to conversations with new prospects. What’s the process? Define your prospects…
What to expect from a lead generation company
by Erika Cannon Erika.cannon@rallyprospecting.com A lead generation partner acts as a representative of your company, and is a partner in your prospecting efforts. But don’t expect them to deliver you…
Cost of using lead generation companies
by Erika Cannon Erika.cannon@rallyprospecting.com Third party lead generation can be valuable to you, especially if you don't have an inside sales team to prospect for new leads while you're working…
Lead generation strategy that actually works
by Erika Cannon Erika.cannon@rallyprospecting.com Lead generation is not magic, nor is it sexy. It’s just plain work. And it often feels like the most unproductive work, especially if you’re a…
60 days into lead generation
by Erika Cannon Erika.cannon@rallyprospeting.com New clients are sometimes frustrated with a lack of immediate results from working with a lead generation company like Rally Prospecting. As we discuss their frustration,…
A word about Act-On
by Erika Cannon Erika.cannon@rallyprospecting.com I won’t pretend that we’re the only company providing lead generation through marketing automation, nor will I pretend that we are the best in the space.…