B2B Lead Generation Myth: Email Prospecting Is an Order-Taking Service
There are those on sales and marketing teams who look at email prospecting for what it is: a slow, nurturing process in addition to their normal sales cycles. Others make…
How a Fractional CMO Benefits Your Prospecting
More likely than not, you know what a Chief Marketing Officer (CMO) is – but have you ever heard of a Fractional CMO? They perform functions similar to your standard…
How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
Does it matter whose name is on your marketing emails?
Does the sender on your email outreach really make a difference? You might be surprised. Name recognition can be important for both sides of your sales funnel, whether it’s the…
3 segments you absolutely need for lead nurturing
Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…
Press Release: Rally Prospecting is now Prospecto by Marketing Armor
Rally Prospecting was formed in Greenville, SC in 2006 to help companies with their new business development. Originally modeled as a call center and appointment setter, Rally transitioned to email…
Are You Qualifying Leads, or Just Making Busy Work?
Think of the people you’ve met who make far more work for themselves than their actual roles require. In sales, this often happens with lead generation. “When sales reps don’t…
Why you should never be comfortable in lead gen
Getting too comfortable in your lead generation often puts you at risk for losing business, because you assume you’ll always have a) your clients, b) your staff, and c) your…