Inbox management is getting in your way
Sometimes the biggest hurdle to new business is actually keeping track of your emails. You’ve already got your routine messages to sift through: in-house correspondence, calendar reminders, maybe even a…
A referral is better than you think
by Will Rotondi Say that you find John Smith at ABC Co., and you’re positive he’s the best point of contact for a conversation about new business. You check out…
When do you start planning for new business?
by Will Rotondi I hope your answer is yesterday. It takes time to warm up your cold leads – those who know next to nothing about you, or what you…
Purchasing email addresses for your lead gen? Might want to rethink that.
by Will Rotondi Data is a touchy subject these days, depending on who’s using it. If you’re talking government agencies, you may be tempted to think invasion of privacy. Conversely,…
Email tracking: creepy? Not really.
by Will Rotondi It’s no secret that emails can be tracked, and that companies can use software to confirm (or, at least, be pretty darn sure) that you’ve opened up…
Prospecting feels like an exercise in failure (but doesn’t have to be)
by Will Rotondi Do you like to fail? Of course not! From a young age, you were probably taught that if you failed, or made a mistake, or didn’t do…