Prospecting Content Depends on These 2 Audiences
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content for those leads — i.e.,…
The Critical Role Your Website Plays in Prospecting
When it comes to prospecting for new business, most companies focus on finding verified contacts, setting up automated email campaigns, and checking lead scores to see who’s opening and clicking…
Lead gen isn’t about being top dog
New business won’t last long if it’s one-sided. Both companies must benefit from any partnership for it to be worthwhile. Don’t focus on being top dog—focus on establishing an effective…