Prospects take it personally (and that’s a good thing)
by Will Rotondi Automation can be a great tool, but there are still some things it can’t do. Converting prospects into leads is one of them. You can send as many…
Are prospects reading your emails? Survey says…
by Will Rotondi It’s easy to want to do things the way you’ve always done them. There’s security in having a system, where you know more or less what to…
Data isn’t perfect. Neither is your prospecting.
By Will Rotondi For those who have tried email prospecting and walked away disappointed, it was often because they treated it like they would sales: in other words, like a…
If you can nail an interview, you can nail prospecting
by Will Rotondi When you want to know more about someone, you probably look them up online. It’s the same whether you’re in a personal setting (Facebook) or a professional…
2 types of prospectors: those who say too much, and those who don’t say enough
by Will Rotondi You’ve seen emails like them before. They are practically newsletters that you didn’t ask to receive, nor do you care to read about someone you don’t even…
What the [bleep] are you emailing your prospects?
by Will Rotondi Prospecting is full of swearing. Sometimes it’s silent, when you’re cursing the heavens that no one wants to talk with you. Sometimes it’s out loud, when prospects…
Purchasing email addresses for your lead gen? Might want to rethink that.
by Will Rotondi Data is a touchy subject these days, depending on who’s using it. If you’re talking government agencies, you may be tempted to think invasion of privacy. Conversely,…
Make prospecting your habit, not a plate to juggle
by Will Rotondi Contrary to popular belief, you can multitask effectively in certain areas. After all, you’ve probably carried on a conversation with someone while you were walking, cooking, or…
Are you afraid of looking incompetent when you prospect?
by Will Rotondi When you’re prospecting, you want to make sure that a) you’re targeting the right business, and b) you’re talking to the right person. If either of these…
Time to change your prospecting tune?
By Will Rotondi I’m willing to bet there’s more than one reason the Millennial Whoop has become a thing. People will say it’s because it’s catchy, feel-good material. I say…