Why you should be reading your emails out loud
Reading aloud might seem silly, but it actually helps you craft stronger messages. Where your eye might catch mistakes in spelling, your ears will pick up on poor grammar or…
Change up your email “screen time”
Smartphones let us do one thing particularly well: route all of our digital correspondence through one notification and app center. However, when it comes to email, says Forbes, keep this…
Leading questions can sabotage your prospecting
Want an easy way to turn your prospect off? Ask them a leading question, says Harvard Business Review. First, let’s touch on why you’re prone to use them: they’re easy…
How you can prove you aren’t spam
by Will Rotondi Email is certainly convenient to use. It’s also quick to fill up with a lot of garbage you simply want to sift through and delete. Now imagine…
Are you armchair quarterbacking your lead gen?
by Will Rotondi Despite the damage we saw from Hurricane Irma, many thought it would be a lot worse. Nearly two weeks prior our news was inundated with coverage of…
Don’t prospect like you just hit “Reply All”
By Will Rotondi Some people like to cast a very wide net when they prospect. They’re the ones who think they can sell to anyone, and that anyone would benefit…
Yes, your prospects can get offended. No, it’s not the end of the world.
by Will Rotondi Ever make a joke that didn’t go over well? (Of course you have, don’t fib.) Humor isn’t the only area where you have to watch what you…
Your prospects want conversations, not advertisements
by Will Rotondi When it comes to emailing your prospects, chances are that you fall into one of two categories: either you’re really good at firing off short one-liners, or…
Yes, you can get social anxiety in lead gen
by Will Rotondi You send out dozens and dozens of emails, but all you seem to get are crickets. Or, if some people do respond, it’s usually “no, thanks,” or,…
Salespeople have a hard time with dead space
by Will Rotondi When you’re talking with your prospect on the phone, how often do you let the conversation just sort of…pause? I’ll wager it’s little to none, but please…