B2B Lead Generation Myth: Email Prospecting Is an Order-Taking Service
There are those on sales and marketing teams who look at email prospecting for what it is: a slow, nurturing process in addition to their normal sales cycles. Others make…
What Are the 3 Email Secret Workarounds for Better Prospecting?
If you’ve repeatedly tried to contact new leads and no one’s writing you back, you may believe that email prospecting is a waste of time. The good news? You probably…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
Yes, ask your leads questions. But maybe not these.
Generally speaking, people love to answer questions because a) they want to be liked, and b) they want to share who they are with others. The same is absolutely true…
Inbox management is getting in your way
Sometimes the biggest hurdle to new business is actually keeping track of your emails. You’ve already got your routine messages to sift through: in-house correspondence, calendar reminders, maybe even a…
They aren’t prospects-yet
Just because someone is willing to talk with you about your services, it doesn’t mean they’re a fit. You still have to qualify them. Let’s compare it to cold calling.…
New business resolutions (you can actually achieve)
There’s a lot of expectation that builds around the new year. Visiting family and friends. Going to a big New Year’s Eve party. Catching up on the latest Star Wars…
Recognize the symptoms of unhealthy prospecting
Email prospecting can be your most effective means of engaging in B2B conversations, but even it exhibits symptoms to alert you when your process is getting a little unhealthy. Your…
The real key (fob) to prospecting
Technology is meant to improve our experiences, and some pieces can do it so well that we actually forget that they’re there. A perfect example is the remote key fob.…
Ask your leads a single question
How you write your emails can tell your leads a lot about you – assuming, that is, that you're writing style doesn’t get you trapped in their spam filters first.…