Three steps to nurturing
If you’ve decided to send emails rather than blast them, there are three simple rules to follow: Subject line: make sure you meet your prospects where they are in their…
You Have To Ask
A few years ago I was working with a woman who was starting an inspirational greeting card business. She would attend trade shows and other selling opportunities in her company,…
Innovation isn’t just for weekends
I read a blog recently by Fast Company that really fussed at people who just sit around thinking about innovation instead of doing it. A couple of weeks ago I wrote…
What NOT to put in an email
I listened to a webinar from our friends at Vertical Response, and these are their email no-nos. Not that you would ever, but don’t put: Apply now As seen on…
Passive or Aggressive?
A recent article by Marketing Profs pointed out why social media isn’t working as well as we thought it would. A free Facebook page? It sounded like the answer to every…
Is the right person asking?
As a kid, you knew which parent would answer to your liking, depending on the question. For more ice cream, you asked your mom. For an ATV, you asked your…
Are you innovating?
The beauty of small business is that we can innovate at a much faster pace than large companies; we don’t have the layers, the bureaucracy, the red tape, the obstacles…
Now what do I say?
Now that you are building an in-target database with emails, what are you going to say to it? The new model of marketing and communications encourages content, not sales pitches.…
SPAM Two Ways
Introduced in 1937 by Hormel Foods, more Spam® is consumed per person in Hawaii than in any other state in the United States. Almost seven million cans of Spam are…
Being Human
As we reach out to more and more people to sell more and more stuff, can we still engage in a “relationship” with each one of those people? Because, at…