What Are Good Sales Questions To Ask Your Leads in Email?
The sales questions you email your leads should depend on where they are in the buyer’s journey. It may sound obvious to say that cold leads shouldn’t get the same…
Yes, Email Marketing Still Works (Science Says So)
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make them. That said, there’s a lot of evidence (and our experience)…
“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
If Third-Party Cookies Leave, Email Marketing Will Fill the Gap
Word has it that Google Chrome is saying “no more” to third-party cookies, with plans to phase them out in two years’ time. For many, says CMSWire, this may be…
The Critical Role Your Website Plays in Prospecting
When it comes to prospecting for new business, most companies focus on finding verified contacts, setting up automated email campaigns, and checking lead scores to see who’s opening and clicking…
Email, then call. Yes, with a phone.
by Erika Cannon Erika.cannon@rallyprospecting.com Email marketing is the most effective way to communicate with customers and prospects. It reaches them in an unobtrusive, respectful manner, and allows them to take…
HBR isn’t always right
Bill Lee blogged in the Harvard Business Review that ALL traditional forms of marketing - including advertising, public relations, branding and corporate communications – is dead. He maintains the only…
3 reasons you should be email marketing
What? You don’t have an email marketing campaign yet? Here are 3 reasons you should. It’s direct. Email is delivered to a mailbox, but not the old fashioned kind. It’s…
Ripening prospects
I enjoy a mango. But as I am not an inhabitant of South Florida - where they literally grow on trees – I do not always know when they are…
Electronic behavior: the silent qualifier
Traditionally, the qualifying phone call has been the most effective way to determine whether someone is ready to buy. But modern electronic advices such as Google analytics and marketing automation…