Why Your Prospecting Emails Go to Junk Folders — And How to Avoid It
Nothing screams “so close, yet so far” like getting your email delivered — right to a lead’s spam folder. Why do prospecting emails go to junk, you ask? There are…
What Is Prospecting Automation, and Why Do You Need It?
If you’re like most digital marketers, you’ve heard plenty about marketing automation. But what about prospecting automation? The difference is how each functions. Marketing automation is primarily used to send…