How a Fractional CMO Benefits Your Prospecting
More likely than not, you know what a Chief Marketing Officer (CMO) is – but have you ever heard of a Fractional CMO? They perform functions similar to your standard…
Prospecting is easier when you measure electronic engagement
Most sales teams prospect too much or too little, because they don’t have direct feedback to tell them otherwise. You’re cold-calling and leaving voicemails, but no one returns them. You’re…