Relationship Marketing Should Start With Your First Email
It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send y-number of campaigns that will…
What Are Good Sales Questions To Ask Your Leads in Email?
The sales questions you email your leads should depend on where they are in the buyer’s journey. It may sound obvious to say that cold leads shouldn’t get the same…
What Are the Differences Between Inbound and Outbound Marketing?
Inbound and outbound marketing are both powerful services for successful lead generation, but they accomplish this success in different ways. Is one more important than the other? Not necessarily. Think…
How Do Hard Bounces and Soft Bounces Affect Your Prospecting Emails?
If you use any kind of email automation, it’s good practice to monitor your hard bounces and soft bounces. These occur when the emails you attempt to send don’t go…
A note written in marker and left on a desktop keyboard says, "I Quit."
Replace the Leads You Lost From the Great Resignation
It was already difficult to prospect during the economy’s post-COVID rollercoaster. But with the Great Resignation’s 4.5 million-person churn, it’s even more likely that you’ve lost valuable leads. Here’s how…
How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
3D illsutration of buying funnel over black background. Inbound marketing Concept. Conversion of leads into sales
The real skinny on an effective sales cadence
Your sales cadence is the blueprint to every planned interaction with your leads. If nothing else, it gives you consistency in your follow-up process to determine if they’re a business…
3 segments you absolutely need for lead nurturing
Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…