Why Is Evergreen Content Important to Your Prospecting?
Like trees that stay perpetually verdant, evergreen content never loses its relevance. It’s also a key prospecting component because it educates and builds trust with your leads. That said, if…
Your “Slow Season” May No Longer Exist
In the past, it may have been tempting to simply label the holiday months as your slow season and not worry as much about your prospecting efforts. But considering how…
How Not To Chap Off Prospects Who Clearly Didn’t Want Your Email
Not everyone is happy to receive email, even when they know it’s the marketing world we live in. And you know what? That’s okay. Think of it like you’re about…
A Picture Worth 1000 Undelivered Emails
In this day and age, who doesn’t use pictures in their digital marketing? We’ve already seen how video outlets like YouTube and TikTok have exploded, so it probably seems sensible…
Your best prospecting strategy should always include email
Regardless of the social media outlets you employ, email is still an integral part of any prospecting strategy. And before you say that email marketing is dead — we’ve heard…
Are You Qualifying Leads, or Just Making Busy Work?
Think of the people you’ve met who make far more work for themselves than their actual roles require. In sales, this often happens with lead generation. “When sales reps don’t…
Those leads aren’t dead—you’re just not giving them enough time
Those leads aren’t dead—you’re just not giving them enough time Why does it matter differentiating between a lead and a prospect? It might seem like a minor point of semantics,…
Don’t wait for better sales to ramp up your digital prospecting
We talked a while back about how your slow season doesn’t really exist. When you aren’t generating much revenue, spend that time laying the groundwork in anticipation for when you…
Quarantine’s one silver lining for new business
Many of your best prospects may still be working remotely. While that might initially seem like a detractor for generating new business, there is one silver lining: the more likely…
You need a new way to network
Traditional B2B networking has always relied on personal interaction. These days, coronavirus has done a good job of eliminating those opportunities. Even as some states look to slowly reopen their…