Cat and mouse and demand generation
The Internet has provided both prospect and prospector with advantages in the sales process: as the prospector, you can now dutifully research your prospects and target with pinpoint accuracy those…
Heart surgery is much like…
Businesses aren’t like Kevin Costner’s baseball field. You can’t just build it and wait for customers to come. You can have a nice building, a flashy website, a solid sales…
Shhhh…My prospects are sleeping
The deafening silence we’re experiencing after sending out 43,000 emails through or demand generation platform is music to my ears. It means our prospects are sleeping, at least, that’s how…