So You Emailed the Same Lead Twice… And Other Prospecting Mistakes
You did it. You emailed the same lead twice, and now the cat’s out of the bag about your “personalized” outreach that you so carefully constructed. Even worse, your emails…
How Not To Chap Off Prospects Who Clearly Didn’t Want Your Email
Not everyone is happy to receive email, even when they know it’s the marketing world we live in. And you know what? That’s okay. Think of it like you’re about…
Database shrinkage
Remember the “Seinfeld” episode when George exclaimed that his less than impressive package was a result of a cold water swim that resulted in “Shrinkage!” and that it was not…
A Perfect Database
Is there such a thing? The top fear in database sales is overcoming our prospect’s last bad experience with a database that had out of date information, wrong information, wrong…
Now what do I say?
Now that you are building an in-target database with emails, what are you going to say to it? The new model of marketing and communications encourages content, not sales pitches.…
5 Keys to Email Marketing
The most effective and economic way to market your business this year is email marketing. Sounds easy enough, right? You email everyone you know. You email your clients. You email…