Are You Qualifying Leads, or Just Making Busy Work?
Think of the people you’ve met who make far more work for themselves than their actual roles require. In sales, this often happens with lead generation. “When sales reps don’t…
What should you really expect from a lead generation company?
by Erika Cannon Erika.cannon@rallyprospecting.com Many of our prospects want a guarantee that Prospecto will find, develop and nurture new customers for them. After all, there are lead gen companies that…
Electronic engagement is email marketing’s signpost
by Will Rotondi will.rotondi@rallyprospecting.com For a task as simple as sending emails to your prospects, there are a few important questions to ask yourself: Am I targeting the right people?…
5 tips to generate leads from your sales pipeline
By Erika Cannon Erika.cannon@rallyprospecting.com Your pipeline doesn’t work on its own. If it did, we’d all play more golf. Work it every day. Call, email, or visit a prospect every…
A word about Act-On
by Erika Cannon Erika.cannon@rallyprospecting.com I won’t pretend that we’re the only company providing lead generation through marketing automation, nor will I pretend that we are the best in the space.…
Lead generation: staffing up to nurture cold leads to warm prospects
by Erika Cannon Erika.cannon@rallyprospecting.com New leads are cold: they don’t know you, don’t know what you do, and they certainly don’t know that they need you. Yet. So how do…
Suspect vs. Prospect
There are two types of people in the universe of lead generation: Suspects and Prospects. Some people don’t know the difference between the two – and it’s an important difference…