They aren’t prospects-yet
Just because someone is willing to talk with you about your services, it doesn’t mean they’re a fit. You still have to qualify them. Let’s compare it to cold calling.…
The real key (fob) to prospecting
Technology is meant to improve our experiences, and some pieces can do it so well that we actually forget that they’re there. A perfect example is the remote key fob.…
B2B prospecting strategy? Ain’t nobody got time for that
by Will Rotondi will.rotondi@rallyprospecting.com As a culture, we hate waiting. Theme parks, the airport, the DMV, the grocery store check-out line. You name it, somebody’s queued for it. Why does…
Electronic engagement is email marketing’s signpost
by Will Rotondi will.rotondi@rallyprospecting.com For a task as simple as sending emails to your prospects, there are a few important questions to ask yourself: Am I targeting the right people?…
Before you start prospecting or distance running
by Jennilyn Howell jennilyn.howell@rallyprospecting.com Pick up distance running and you’ll learn some weird things about yourself. You develop sensitivity to things that were once normal, essential garments; toenails turn black…
How much new revenue does your lead generation actually generate?
by Erika Cannon erika.cannon@rallyprospecting.com To determine how much you are spending on lead generation, get these numbers from your sales team: How many people at which companies in your territory…