You Have To Ask
A few years ago I was working with a woman who was starting an inspirational greeting card business. She would attend trade shows and other selling opportunities in her company,…
Now what do I say?
Now that you are building an in-target database with emails, what are you going to say to it? The new model of marketing and communications encourages content, not sales pitches.…
SPAM Two Ways
Introduced in 1937 by Hormel Foods, more Spam® is consumed per person in Hawaii than in any other state in the United States. Almost seven million cans of Spam are…
Being Human
As we reach out to more and more people to sell more and more stuff, can we still engage in a “relationship” with each one of those people? Because, at…
5 Keys to Email Marketing
The most effective and economic way to market your business this year is email marketing. Sounds easy enough, right? You email everyone you know. You email your clients. You email…