Relationship Marketing Should Start With Your First Email
It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send y-number of campaigns that will…
Want Leads to Respond? Write Shorter Emails.
If you want to improve the chances of leads responding to your outreach, try writing shorter emails. The rationale for it is pretty straightforward: people are busy, get a lot…
Prospecting Content Depends on These 2 Audiences
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content for those leads — i.e.,…
How To Write a Good Prospecting Email
If you’re having trouble crafting a prospecting email, it’s probably because you’re overthinking it. We get it — you want to grab everyone’s attention immediately, secure that spot at the…