4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
3 segments you absolutely need for lead nurturing
Email automation has become fairly ubiquitous across today’s digital marketing landscape. It’s used for reaching new prospects, qualifying them for your sales pipeline, and maintaining brand engagement. The more leads…
Tired of prospecting? Then automate it.
Don’t underestimate the power of a nap. It helps recharge your energy, improve your mood, and reduce stress—not to mention make you a better problem-solver. You can’t go full steam…
Electronic engagement is email marketing’s signpost
by Will Rotondi will.rotondi@rallyprospecting.com For a task as simple as sending emails to your prospects, there are a few important questions to ask yourself: Am I targeting the right people?…
60 days into lead generation
by Erika Cannon Erika.cannon@rallyprospeting.com New clients are sometimes frustrated with a lack of immediate results from working with a lead generation company like Rally Prospecting. As we discuss their frustration,…
Lead generation: staffing up to nurture cold leads to warm prospects
by Erika Cannon Erika.cannon@rallyprospecting.com New leads are cold: they don’t know you, don’t know what you do, and they certainly don’t know that they need you. Yet. So how do…
Lead Generation: how to produce new customers
by Erika Cannon erika.cannon@rallyprospecting.com Wikipedia defines generation as “the act of producing offspring.” Lead generation, then, is the act of producing more offspring - potential customers - for your company.…
3 reasons it’s ok to steal
I’ve attended a couple webinars recently from the big players in the marketing automation space. Their experts talk about timing, methodology and content. An odd pattern emerged: it’s ok to…
Three steps to nurturing
If you’ve decided to send emails rather than blast them, there are three simple rules to follow: Subject line: make sure you meet your prospects where they are in their…
Don’t yell at me
I was having (what I thought was) a very calm conversation with my 12-year-old recently in which I was providing her direction on a project with which she was struggling.…