What’s Your Business’s Unique Value Proposition?
If you want to improve your email prospecting’s response rate, you need to offer your leads a unique value proposition. While it’s true that initially asking them high-level questions is…
If Third-Party Cookies Leave, Email Marketing Will Fill the Gap
Word has it that Google Chrome is saying “no more” to third-party cookies, with plans to phase them out in two years’ time. For many, says CMSWire, this may be…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
Your CRM isn’t the problem. It’s your data.
If your sales team has praised your CRM one moment and cursed it the next, chances are it’s because of data, says Sales Hacker. In other words, your reps may…