How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
They aren’t prospects-yet
Just because someone is willing to talk with you about your services, it doesn’t mean they’re a fit. You still have to qualify them. Let’s compare it to cold calling.…
Prospecting is easier when you measure electronic engagement
Most sales teams prospect too much or too little, because they don’t have direct feedback to tell them otherwise. You’re cold-calling and leaving voicemails, but no one returns them. You’re…
How to get Better at Prospecting for New Business
Some of us are better at prospecting for new business than others. If you feel like you’re not getting enough conversations with potential prospects, you probably need a different approach.…
The real key (fob) to prospecting
Technology is meant to improve our experiences, and some pieces can do it so well that we actually forget that they’re there. A perfect example is the remote key fob.…
Why a little “friction” is good for your lead gen
By Will Rotondi Online dating has gone back to its non-digital roots. There’s an app now that requires you to call someone before you’re allowed to text them in order…
Lead generation has modernized, just like a Tudor mansion
by Erika Cannon Erika.cannon@rallyprospecting.com It took 32 years to build Burghley House, a Tudor mansion in Stamford, England. Granted, they started building in 1555, and construction methods were more rustic…
Speed vs. Endurance
As we ran across the Cooper River Bridge with 43,998 other people recently, I thought about the run in terms of prospecting. Really, what else is there to think about…