Does it matter whose name is on your marketing emails?
Does the sender on your email outreach really make a difference? You might be surprised. Name recognition can be important for both sides of your sales funnel, whether it’s the…
Too Many Cooks in Your Marketing Kitchen?
The old phrase “too many cooks spoil the broth” is particularly relevant when it comes to drafting effective marketing content. The more people you have developing that material, the more…
Electronic engagement is email marketing’s signpost
by Will Rotondi will.rotondi@rallyprospecting.com For a task as simple as sending emails to your prospects, there are a few important questions to ask yourself: Am I targeting the right people?…