Why Personalized Email Is Important to Your Prospecting
If you’re familiar with marketing automation, you’ve probably been told that it’s more effective when you personalize your emails. At first, this may seem like a contradiction. Can a mass…
How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
The right time to join your buyer’s journey in B2B prospecting
by Erika Cannon Erika.cannon@rallyprospecting.com Technology purchasers are most likely to consult with industry analysts when beginning research about their next big purchase. Next, they look to web searches for information.…