How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
If Third-Party Cookies Leave, Email Marketing Will Fill the Gap
Word has it that Google Chrome is saying “no more” to third-party cookies, with plans to phase them out in two years’ time. For many, says CMSWire, this may be…
Yes, ask your leads questions. But maybe not these.
Generally speaking, people love to answer questions because a) they want to be liked, and b) they want to share who they are with others. The same is absolutely true…
3D illsutration of buying funnel over black background. Inbound marketing Concept. Conversion of leads into sales
The real skinny on an effective sales cadence
Your sales cadence is the blueprint to every planned interaction with your leads. If nothing else, it gives you consistency in your follow-up process to determine if they’re a business…