How to Protect Your Brand When You Email Cold Leads
Do you know the risks involved when you email cold leads? If they come from a purchased list, it’s possible their information is outdated. You’re also reaching out to contacts…
Stressed man working on computer sends wrong email. Negative human emotion face expression.
Sent the wrong email? Don’t worry, so has HBO.
If there’s one takeaway from the accidental test email reportedly sent by an HBO intern earlier this month, it’s that mistakes happen with automation. Your own digital marketing is no…
Do business development activities always develop new business?
by Erika Cannon Erika.cannon@rallyprospecting.com It’s a legitimate concern: an investment in business development activities should generate new business, right? Absolutely. Positively. Maybe? Sometimes… Except when they don’t. Or do they?…