B2B email isn’t dead (even if it feels that way)
Reports of email’s death in the B2B world have been greatly exaggerated. True, there’s a lot more of it for your leads to sift through when they’re checking their inboxes…
Using email to generate conversations
by Erika Cannon Erika.cannon@rallyprospecting.com The goal of a B2B email campaign should be to generate conversations, not send more emails. Then why send emails at all, you ask? Even though…