B2B email isn’t dead (even if it feels that way)
Reports of email’s death in the B2B world have been greatly exaggerated. True, there’s a lot more of it for your leads to sift through when they’re checking their inboxes…
Email works when you don’t look fake
If you thought it was bad enough trying to get a prospect on the phone before, you can rest assured that the recent increase in robocalls will do nothing to…
Offer value in your email
There are three factors to any successful prospecting email: You grab your audience’s attention. You continue to build interest with them. You encourage them to respond, or stay engaged with…
Inbox management is getting in your way
Sometimes the biggest hurdle to new business is actually keeping track of your emails. You’ve already got your routine messages to sift through: in-house correspondence, calendar reminders, maybe even a…
They aren’t prospects-yet
Just because someone is willing to talk with you about your services, it doesn’t mean they’re a fit. You still have to qualify them. Let’s compare it to cold calling.…
Tired of prospecting? Then automate it.
Don’t underestimate the power of a nap. It helps recharge your energy, improve your mood, and reduce stress—not to mention make you a better problem-solver. You can’t go full steam…
Why you should never be comfortable in lead gen
Getting too comfortable in your lead generation often puts you at risk for losing business, because you assume you’ll always have a) your clients, b) your staff, and c) your…
Take your prospects on one adventure at a time
At the rate we’re going, we’ll probably have at least one superhero movie every year until we die. (Disclaimer: that’s not necessarily a bad thing.) One way that studios can…
Prospecting can fix common problems with marketing automation
Companies have been experimenting with marketing automation for a few years now because indications are that email is a better way to reach your ideal new business customers. Just watch…
Prospecting is easier when you measure electronic engagement
Most sales teams prospect too much or too little, because they don’t have direct feedback to tell them otherwise. You’re cold-calling and leaving voicemails, but no one returns them. You’re…
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