If Third-Party Cookies Leave, Email Marketing Will Fill the Gap
Word has it that Google Chrome is saying “no more” to third-party cookies, with plans to phase them out in two years’ time. For many, says CMSWire, this may be…
The Critical Role Your Website Plays in Prospecting
When it comes to prospecting for new business, most companies focus on finding verified contacts, setting up automated email campaigns, and checking lead scores to see who’s opening and clicking…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
A Picture Worth 1000 Undelivered Emails
In this day and age, who doesn’t use pictures in their digital marketing? We’ve already seen how video outlets like YouTube and TikTok have exploded, so it probably seems sensible…
Your best prospecting strategy should always include email
Regardless of the social media outlets you employ, email is still an integral part of any prospecting strategy. And before you say that email marketing is dead — we’ve heard…
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Sent the wrong email? Don’t worry, so has HBO.
If there’s one takeaway from the accidental test email reportedly sent by an HBO intern earlier this month, it’s that mistakes happen with automation. Your own digital marketing is no…
Does it matter whose name is on your marketing emails?
Does the sender on your email outreach really make a difference? You might be surprised. Name recognition can be important for both sides of your sales funnel, whether it’s the…
Your CRM isn’t the problem. It’s your data.
If your sales team has praised your CRM one moment and cursed it the next, chances are it’s because of data, says Sales Hacker. In other words, your reps may…
Yes, ask your leads questions. But maybe not these.
Generally speaking, people love to answer questions because a) they want to be liked, and b) they want to share who they are with others. The same is absolutely true…
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BDRs are (still) Sales’ best option for prospecting
Prospecting is notoriously branded as the hardest part of selling. It’s labor-intensive for actively qualifying leads rather than closing them, and often elicits some variation of the response, “No, thank…